Lead generation is a process of finding a prospect for your business. This prospect can be approached online or through cold calling. Online prospects reach out to you themselves whereas, in cold calling, you reach out to your prospect by calling them directly on their phone.
There are two basic methods for generating leads 1. Online Lead Generation 2. Lead Generation through Cold Calling
Online lead generation is done through Google website, Facebook, Instagram, LinkedIn, or Twitter. People who need such services visit your website and get in touch with the company themselves. Secondly, an ad can be run on these platforms where you reach out to people of your choice and interest and persuade them to buy your product or service.
Another way of lead generation is cold calling. Company's representatives reach out to potential customers through a random call and introduce them to their product or service. Those interested are then shortlisted and called again for verification purposes.
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